Terms of service

These terms govern your company's use of the AI Shopping Assistant: the dashboard, the assistant it serves to shoppers on your website, the REST API and the MCP server.

They take effect when someone at your company creates an organisation here and accepts them. The person who does that accepts on the company's behalf, and the company is bound by them from that moment. If you have signed a separate written agreement with us that covers the same ground, that agreement wins wherever the two disagree.

1. What the words meanCopy Anchor Link

• We, us, iAdvize means iAdvize SAS, whose details are in our legal notice.
• You means the company that holds the organisation, not the individual who signed up.
• The service means the assistant, the dashboard, the APIs and the MCP server, together.
• Your users means the people at your company to whom you give access.
• A shopper means someone who talks to the assistant on your website.
• A conversation, where it is used as a unit of usage, means ⚠ TODO legal: what counts as one billable conversation. The dashboard's meter counts each conversation opened on your site in the calendar month.
• Your data means what you put into the service and what it collects on your behalf: your configuration, your catalogue and other connected content, conversations held with your shoppers, and the measurements of them that we make available to you in the dashboard and the API.

2. Who may use itCopy Anchor Link

The service is for companies. You must be acting for a business, and the person accepting these terms must be authorised to bind it.

You are responsible for your users: what they do in the service counts as done by you. Give access only to people who need it, and remove it when they no longer do.

3. Your account and your keysCopy Anchor Link

You choose who has an account and what each of them may do. Keep credentials to yourself, and tell us promptly if you think an account has been compromised. We recommend turning on multi-factor authentication for every account that can change your configuration.

An API key is a bearer credential: anyone holding it can act as your organisation through the API, and we cannot tell them apart from you. Store keys as you would a password, give each integration its own, and revoke one the moment it is no longer needed or may have leaked. Revocation is permanent and takes effect on the next request. A key can also be created with an expiry date, after which it simply stops working.

4. What you may do with it, and what you may notCopy Anchor Link

We grant you a non-exclusive, non-transferable right to use the service for your own business for as long as these terms are in force. That right does not extend to reselling it, making it available to anyone outside your company, or running it for someone else's website.

You must not:

• use the service for anything unlawful, or to process content you have no right to process;
• try to get at the source code, or take the service apart to rebuild it;
• work around the technical limits we apply, including rate limits and quotas;
• use the service to build a competing product;
• configure the assistant to mislead a shopper about who or what they are talking to;
• remove, obscure, restyle into illegibility or otherwise bypass the statement that the shopper is talking to an AI, or the shopper data-usage notice, that we serve inside the assistant. This applies however you present the assistant, including through an interface of your own built on our API.

5. What the assistant tells your shoppers, and who answers for itCopy Anchor Link

The assistant generates its replies with large language models. It can be wrong. It can misstate a price, a stock level, a delivery time or a product characteristic, including when the information we were given is correct.

What follows from that:

• You decide what it says. You configure its instructions, choose which tools it may use, and connect the catalogue and other sources it reads. What it tells a shopper on your website is your commercial speech.
• You check it. Precontractual information owed to a consumer is yours to get right. Review what the assistant is configured to say and keep the sources it reads accurate and current.
• It can act on your storefront. At a shopper's request the assistant may add items to their cart through a connector you enabled, and may link them to your cart or checkout. It has no ordering or payment capability of its own and can only call what your connector exposes and you leave enabled, so keeping order and payment tools switched off on that connector is yours to do. With the supported storefront connectors as they ship, the purchase completes in your own flow, under your own terms of sale.
• Shoppers are told it is an AI. Every conversation on a surface we serve opens with a statement that the shopper is talking to an AI assistant, with a link to the shopper notice. ⚠ TODO legal: who carries the transparency duty under article 50(1) of the EU AI Act where the assistant is presented under your brand, and what that means for each of us.

On our side: we run every model call with zero data retention and an instruction that the provider must not train on the content, asserted on each request. We give you the means to configure and test the assistant before it reaches a shopper. We do not change the instructions, the tools or the engine you pinned on a published version of your assistant. We do change the platform around them, as section 8 says: the shared parts of the prompt we author, how the tools behave, and the underlying models can all move as the product develops.

6. Who owns whatCopy Anchor Link

Your data stays yours. We do not acquire rights over your catalogue, your content or your conversations beyond what we need to run the service for you.

The service stays ours. The software, the prompts and configuration we author, the interfaces, the documentation and everything else we build to operate it remain ours, along with anything we create while providing the service.

What the assistant learns for you is part of the service, not a deliverable. Operating the assistant produces derived material: tuned instructions, indexes, parameters, and aggregate analyses of what works. We use it to make your assistant better. It is ours, it is not something we hand over, and you do not get a copy of it when you leave.

We do not use your data to improve another customer's assistant. If we ever want to learn anything across customers, we will ask you first and it will be a separate written agreement, not an assumption in these terms.

We delete as we go. The service applies retention periods to your conversations and to the measurements taken of them and deletes what falls outside them. ⚠ TODO legal: the automatic purge is built and tested but its daily schedule is not yet registered in production, so today nothing has been deleted by it. This has to be true before this clause is published as written. A conversation is deleted 12 months after its last message, and the measurements taken of it 24 months after they are recorded. Plan any analysis you need to keep around them.

7. Personal dataCopy Anchor Link

Each of us has obligations under data protection law. We describe what we do with the personal data we decide about in our privacy policy. For personal data we handle on your behalf, which includes everything your shoppers say to the assistant, you are the controller and we act on your instructions.

⚠ TODO legal: the data processing agreement, in the sense of article 28 of the GDPR, that sets those instructions out, and what governs processing for a company that signed up through this page without a separate written agreement.

The providers we rely on are listed on our sub-processor page, which also states how we tell you about a change.

8. AvailabilityCopy Anchor Link

The service is in a pilot phase. We make no availability commitment, and we provide it as it is, without the warranties the law allows us to exclude. We may change it, and we may take parts of it out, as the product develops.

Support during the pilot is whatever we have agreed with you directly.

⚠ TODO legal: state the commercial terms that apply where no separate written agreement exists. Today someone can create an organisation without signing anything, and the dashboard shows a monthly conversation allowance without blocking anything when it is exceeded.

9. LiabilityCopy Anchor Link

Nothing here limits liability that cannot be limited by law, including for death or personal injury caused by negligence, or for fraud.

Beyond that, neither of us is liable to the other for indirect or consequential loss, lost profit, lost revenue, lost data or damage to reputation. Our total liability is limited to ⚠ TODO legal: cap, to be set against the commercial terms.

We are not liable for what your shoppers or your users do, for the content you connect, or for a third-party service you choose to connect to ours.

10. Suspending or ending itCopy Anchor Link

You can stop using the service at any time and ask us to close your organisation.

We can suspend access, immediately and without notice, if we reasonably believe continuing would cause harm: an account has been taken over, the service is being attacked or abused, or a use breaches section 4. We tell you when we do, and we restore access once the cause is resolved.

Either of us can end these terms by telling the other. Where a separate written agreement sets a notice period, that period applies.

When it ends, your access stops. ⚠ TODO legal: what is deleted on termination and on what schedule, and what an offboarding export covers, neither of which is settled today. Section 6 still applies to the derived material, which is not part of any export.

11. Changing these termsCopy Anchor Link

We can change these terms. The version date at the top of this page identifies a version, and the current version is the one published here.

For a change that materially affects your rights or obligations, we tell you at least thirty days before it takes effect. If you object, you can end these terms; continuing to use the service after a change takes effect means you accept it. Everything else takes effect when it is published.

12. The restCopy Anchor Link

Assignment. Neither of us may assign these terms without the other's consent, except to a successor of the business.

If a clause fails. If one part turns out to be unenforceable, the rest stands.

Not waived by silence. If we do not enforce something straight away, we have not given it up.

Confidentiality. We each keep the other's confidential information confidential. If you would rather we did not name you as a customer publicly, tell us and we will not.

Governing law and jurisdiction. ⚠ TODO legal: governing law and competent courts.

Language. This document is published in English and in French. ⚠ TODO legal: which version prevails. The legal notice states that its French version governs; that rule is set per document and does not carry over to these terms on its own.

ContactCopy Anchor Link

Questions about these terms: contact@iadvize.com. Questions about personal data: privacy@iadvize.com.